
IA Generativa para Innovar en la Empresa: casos reales y herramientas para su implementación
Through case stories, advanced tools and interactive sessions, participants will gain insights into the benefits, challenges and best practices for effectively and sustainably implementing these technologies within their organizations.
Description
Generative artificial intelligence is revolutionizing the way businesses innovate and optimize their processes.
This Summer Course offers a practical and strategic perspective on how generative AI can be applied in key sectors. Through case stories, advanced tools and interactive sessions, participants will gain insights into the benefits, challenges and best practices for effectively and sustainably implementing these technologies within their organizations.
The course combines talks, discussion panel and a practical session focused on Retrieval-Augmented Generation (RAG) and Fine-Tuning techniques. Additionally, critical aspects such as data sovereignty, environmental impact and dependency on large technology providers will be discussed.
Objectives
Understand the impact of generative AI in various sectors and its role in digital transformation.
Explore case stories of its application in Basque companies and technology centers.
Identify barriers and risks in adopting generative AI, such as data sovereignty, regulation and sustainability.
Learn key concepts of RAG and Fine-Tuning, and their applicability in business environments.
Encourage innovation: Providing tools and knowledge for participants to apply these technologies in their own business contexts, fostering a continuous innovation environment.
Activity directed to
- All public
- University student
- Students not from university
- Teachers
- Professionals
In collaboration with
Program
10-09-2025
Registro
“Apertura: IA Generativa y su Impacto “
- Jon Kepa Gerrikagoitia Arrien | BRTA - Responsable científico-tecnológico
“Bloque 1: Impacto y Oportunidades de la IA Generativa“
- Josu Bilbao | IKERLAN - Director de la unidad de Tecnologías Digitales e Inteligencia Artificial
- Diana Manjarres | TECNALIA - Core IA Teams Leader
Cómo está transformando industrias clave (industria, energía, salud, etc.)
Retos y oportunidades en la adopción de estas tecnologías (coste, regulación, sostenibilidad)
Barreras y riesgos en la adopción de la IA Generativa
- Dependencia de players globales (OpenAI, Google, Meta… ¿riesgo o ventaja?). -¿Dónde está nuestra información? Privacidad, soberanía del dato y riesgos legales. - Impacto en la sostenibilidad ambiental: consumo energético y huella de carbono. - Costes ocultos y desafíos en la escalabilidad de estas soluciones.
Round table: “¿Cómo podemos aprovechar mejor la IA generativa en Euskadi?“
- Patxi Iriarte | VICOMTECH - Investigador en el Departamento de Análisis de Vídeo de Seguridad Inteligente
- Diana Manjarres | TECNALIA - Core IA Teams Leader
Coffee break
“Bloque 2: Aplicación Práctica (cómo se hace)“
- Diana Manjarres | TECNALIA - Core IA Teams Leader
- Jon Imaz | IKERLAN - Big Data and Machine Learning
Tips prompting. Como comunicarnos con la IA
Introducción a RAG y Fine-Tuning: Conceptos clave explicados de manera accesible
Herramientas clave: LangChain, LlamaIndex, OpenAI, Hugging Face.
Herramientas clave: LangChain, LlamaIndex, OpenAI, Hugging Face
Demo interactiva: Ejemplo práctico de implementación de RAG o Fine-Tuning
“Bloque 3: Aplicaciones reales (qué hemos hecho) ·-Casos reales en empresas y centros -· Desafíos y mejores prácticas en la adopción de estas tecnologías.“
- Patxi Iriarte | VICOMTECH - Investigador en el Departamento de Análisis de Vídeo de Seguridad Inteligente
- Pedro Moreno | TECNALIA - Investigador senior de IA
- Ane Blazquez | IKERLAN - Investigadora en Inteligencia Artificial
“Conclusiones y debate abierto. · Reflexión final: ¿Cómo impulsar la adopción responsable y sostenible de la IA? · Interacción con el público: Preguntas y respuestas, próximos pasos.“
- Jon Kepa Gerrikagoitia Arrien | BRTA - Responsable científico-tecnológico
Directors

Jon Kepa Gerrikagoitia Arrien
BRTA
Ph.D. in Computer Science. Science and Technology Manager at BRTA (Basque Research and Technology Alliance). His professional career of more than 20 years has been developed jointly in the academia and manufacturing industry fields, tightly linked to Computer and Data Science within the framework of Business Intelligence based in Internet, combining the scientific and technology vision.
Speakers

Josu Bilbao

Ane Blazquez

Jon Kepa Gerrikagoitia Arrien
BRTA
Ph.D. in Computer Science. Science and Technology Manager at BRTA (Basque Research and Technology Alliance). His professional career of more than 20 years has been developed jointly in the academia and manufacturing industry fields, tightly linked to Computer and Data Science within the framework of Business Intelligence based in Internet, combining the scientific and technology vision.

Jon Imaz

Patxi Iriarte

Diana Manjarres

Pedro Moreno
Registration fees
Face-to-face | Until 30-06-2025 | Until 10-09-2025 |
---|---|---|
25,00 EUR | 34,00 EUR | |
- | 48,00 EUR | |
- | 41,00 EUR | |
- | 34,00 EUR |
Venue
Miramar Palace
Pº de Miraconcha nº 48. Donostia / San Sebastián
Gipuzkoa
Miramar Palace
Pº de Miraconcha nº 48. Donostia / San Sebastián
Gipuzkoa